面向创新发展的众筹参与度提升对策研究  

How to Increase Participation of Crowdfunding Oriented to Innovation and Development: An Empirical Analysis

作　　者：陶晓波[1] 

机构地区：[1]北方工业大学经济管理学院,北京100144

出　　处：《中国软科学》2016年第9期64-72,共9页China Soft Science

基　　金：国家自然科学基金青年项目(71202136);北方工业大学优势(建设)学科项目(编号XN081);北京市优秀人才培养-青年拔尖个人项目

摘　　要：众筹是推动我国国民经济创新发展的重要手段,如何提升其参与度是一个值得研究的问题。本文在此背景下,基于已有研究成果,融入社会性研究视角,提出了研究假设与理论模型,并获得了实证分析的支持。研究发现,感知利益、知觉风险、平台声誉和信任倾向四者均显著影响着众筹投资人对筹资者的信任,并经由信任和承诺的中介效应最终作用于参与度,其中平台声誉和信任倾向二者的影响程度相对较高。在此基础上,本研究对我国当前众筹活动参与度的提升提出了对策建议。Crowdfunding has a bright future in China, how to improve its participation is a key issue during the development process. This study explores and empirically tests a conceptual model of the key determinants of participation in crowdfunding. Results show that perceived benefit, perceived risk, platform reputation and trust tendency all have significant influence on trust. Trust then influences commitment, and then influences investment intention significantly. Academic contributions of this research lie in the view of social commerce, which provide us a full and deep analysis structure. Managerial implications of the study included the need to build a more suitable environment to make sure the investors and the funders could communicate with each other better, and own the same value system as well.

关 键 词：创新发展 众筹 参与度 提升对策 

分 类 号：F204[经济管理—国民经济]