我国社区体育产业发展研究  

Research On The Development Of Community Sports Industry In China

作　　者：杨倩[1] 杨晓生[1] 

机构地区：[1]华南师范大学体育科学学院,广东广州510006

出　　处：《安徽体育科技》2016年第4期8-11,27,共5页Journal of Anhui Sports Science

摘　　要：运用文献资料法对中国社区体育产业的发展现状及趋势进行梳理,发现当前中国社区体育产业发展主要存在以下问题:居民缺乏文化基因,体育消费观念不强;社区体育市场细分不够;政府扶持力度不够;社区体育产业社会效应不足,难以获得投资;社区体育缺乏相应的管理人才;社区体育的配套设施不足;忽视了社区体育需求,致使大众体育参与热情不高。对策:基于地域特色,培育社区体育文化,塑造体育消费行为;基于群体需求差异发展社区体育产业;政府应加大扶持力度,目光长远,走产业化发展道路;塑造特色社区赛事,获取投资机遇;培育社区体育人才,规范社区体育产业发展;完善社区体育设施,创造产业发展可能;基于群体需求举办社区体育活动,激活大众参与热情。Using the method of literature,this paper makes an investigation of the current situation of the development of community sports industry in China and finds out the following problems： people＇s concept of culture and sports consumption is very weak; the support of government is not enough,lack of sports managers and facilities in community and so on. It also puts forward some countermeasures that based on the characteristics of the area,the local government should pay attention to the development of community sports industry,strengthen people＇s awareness of culture and sports consumption,provide community with good sports facilities and encourage them to take part in all kinds of physical activities,so as to make the people in community live happily and healthily.

关 键 词：中国 社区体育 社区体育产业 发展 

分 类 号：G80-05[文化科学—运动人体科学]