乡村旅游消费者行为影响因素研究——以湖南省常德市贾家村为例  

The Research on Affecting Factors of Rural Tourism Consumer Behavior——TakingJiajia Village in Changde City,Hunan Province as an Example

作　　者：伍杜[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《绿色科技》2016年第17期152-155,共4页Journal of Green Science and Technology

摘　　要：研究了旅游消费者行为的概念及动态,阐述了乡村旅游消费者行为概念及消费行为过程,并以湖南省常德市贾家村乡村旅游地为例详细分析了影响乡村旅游消费者行为的因素。In this paper,we studied the concept and trendof tourism consumer behavior, and we expounded the concept of rural tourism consumer behaviorand the process of consumption behavior. In addition, we tookthe tourist area in- Jiajia Village, Changde City, Hunan Provincein order toconduct detailed analysis on the factorsaffectingthe rural tourism consumers.

关 键 词：旅游消费者行为 乡村旅游消费者行为 影响因素 

分 类 号：F592.7[经济管理—旅游管理]