南阳市武侯祠景区游客满意度分析  

Analysis of Tourists' Satisfaction in Wuhou Temple Scenic Area of Nanyang

作　　者：黄慧玲[1] 

机构地区：[1]南阳师范学院环境科学与旅游学院

出　　处：《河南科学》2016年第9期1599-1604,共6页Henan Science

摘　　要：在问卷调查和访谈的基础上,运用IPA法进行分析给出景区的现状:南阳武侯祠的自然景观和卫生情况达到游客的满意状态;交通状况和门票价格重要性低,表现性高;宣传力度和服务态度重要性低,绩效也低;景区整体感受和人文景观的重要性高,满意度较低.从而建议在保持武侯祠自然环境、人文景观的优势的同时,要根据游客年龄制定行之有效的营销策略,和大力提高武侯祠景区的多种门票价格策略的宣传力度.Based on the questionnaire and interview, this paper analyzes the present situation of scenic spot by using IPA analysis method. The natural landscape and hygiene condition of Wuhou Temple in Nanyang reach the satisfaction of tourists. The traffic condition and the entrance ticket price importance is low, and the performance is high. Publicity and service attitude is of low importance and low performance. We give some recommendations including keeping the advantages of the natural environment and the cultural landscape of Wuhou Temple, developing the effective marketing strategies according to the age of tourists, and vigorously improving the Wuhou Temple scenic spots advocacy efforts of a variety of ticket price policy.

关 键 词：武侯祠景区 IPA分析法 游客满意度 

分 类 号：F592.7[经济管理—旅游管理]