新媒体环境下戏曲电影生存处境之思考  

Attitude,Effects and Possibilities——Thinking about the Chinese Traditional Opera Film's Existence in the New Media Environment

作　　者：廖亮[1] 姚紫莹 

机构地区：[1]上海大学上海电影学院

出　　处：《浙江传媒学院学报》2016年第4期62-68,152,共7页Journal of Zhejiang University of Media & Communications

基　　金：2014年国家社科基金项目"中国戏曲的数字化生存与传播研究"(14BZW152)的成果之一

摘　　要：戏曲电影是中国独有的,具有鲜明民族特色的电影类型;戏曲电影的创作与传播,对传统戏曲的现代传播意义重大。然而时至今日,戏曲电影同许多艺术形式一样,面临着当代困境。这种困境来自于社会、文化的变迁所造成的价值判断、审美趣味等的变化,也来自于新的媒体环境所带来的挑战。文章从态度、功效及可能性三个方面,对戏曲电影在新媒体环境下的生存处境进行思考。The Chinese Traditional Opera Film is a special film genre with outstanding Chinese national characteristics.The production and distribution of Chinese Traditional Opera Films is very important to Chinese traditional opera nowadays. However,the Chinese Traditional Opera Film is facing contemporary dilemmas,like most of the other fine arts. These dilemmas emerge not only from values and aesthetic tastes changing together with society and culture,but also from the challenges brought by the new media environment. This article thinks about the existence of Chinese Traditional Opera Films in the new environment from the three aspects of attitude,effects and possibilities.

关 键 词：新媒体环境 戏曲电影 传播 

分 类 号：J909.2[艺术—电影电视艺术]