基于动态消费需求的农耕文化资源旅游开发研究  

Research on the Tourism Development of Agricultural Culture Resources Based on the Dynamic Consumption Demand

作　　者：谢桂花[1,2] 

机构地区：[1]福建农林大学管理学院,福建福州350002 [2]福建对外经济贸易职业技术学院工商管理系,福建福州350016

出　　处：《台湾农业探索》2016年第4期39-43,共5页Taiwan Agricultural Research

基　　金：福建省教育厅人文社科A类项目(JAS14426)

摘　　要：农耕文化资源的旅游开发能够满足消费者的多层次需要和农耕情怀心理,然而消费需求的升级也对它提出了更高要求。通过对农耕文化资源旅游消费需求及其开发进行市场调查,发现其市场潜力巨大、消费者需求多样化,但当前满意度并不高,进而提出丰富旅游项目内涵、创新营销宣传、加强发展规划的开发建议。The tourism development of agricultural culture resources could meet the multi-level needs of consumers and their agricultural feelings.However,the upgrading of consumption demand also brought forward higher requirements for it.By making a market survey on the tourism consumption demand of agricultural culture resources and its development,it was found that the market potential was huge and the consumers had diversified demand,while the satisfaction was not high at present.Then,the corresponding development suggestions were put forward including riching the connotation of tourism projects,innovating the marketing and propaganda,strengthening the development planning,etc.

关 键 词：消费需求 农耕文化资源 旅游开发 

分 类 号：F592[经济管理—旅游管理]