国家形象的研究新视角——批判性话语分析  

A New Perspective for the Study of National Image:Critical Discourse Analysis

作　　者：余劲草[1] 楚军[1] 张扬[1] 

机构地区：[1]电子科技大学,成都610054

出　　处：《电子科技大学学报（社科版）》2016年第5期62-66,共5页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

摘　　要：国家形象存在着自我本位与他者本位两重维度,兼有主观性和客观性,因此国外媒体同样参加了中国的国家形象建构。考虑到国际传播中西方媒体占据主流地位的不均衡态势,可以在国家形象研究中引入批判性话语分析的视角来分析媒体话语,破解被西方媒体建构的中国形象之后所隐藏的意识形态和权力机制,从而有针对性地提出解决方案或改善措施,优化国家形象,为中国的和平崛起提供一个更加有利的国际舆论环境。There are two dimensions in the study of national image the image admitted by people in the nation, and the image recognized by other nations. Such a feature means that the national image is constructed subjectively and objectively. Considering domination of western media in the international communication and its function in building the image of China, it is suggested to apply critical discourse analysis to the field, interpreting the ideology and power within the western media discourse. Only penetrating the media veil historically and cognitively can China find the solution to the problem of unequal communication and then produce a better international environment for its peaceful rise in this century.

关 键 词：国家形象 国际传播 媒体话语 批判性话语分析 

分 类 号：G21[文化科学—新闻学] D621.6[政治法律—政治学]