基于自媒体的大学生间“点赞”行为动机与效果研究  

Research on the Motivation and Effect of Like among College Students Based on We Media

作　　者：刘林沙[1] 牛晨越 

机构地区：[1]西南交通大学,成都610031

出　　处：《电子科技大学学报（社科版）》2016年第5期96-99,107,共5页Journal of University of Electronic Science and Technology of China(Social Sciences Edition)

基　　金：2014年四川网络文化研究中心重点项目"独具特性的网络社群:微信用户聚合与互动行为研究"(WLWH14-03)

摘　　要：随着社交网络的广泛使用,点赞功能也被越来越多的人熟知和接受。同时,它也招来了不少质疑的声音。点赞功能给互联网社交带来了什么,它又会给我们的日常生活带来怎样的改变,这些问题值得探究。以西南交通大学学生为例,用观察法、问卷调查、访谈法三大研究方式,从传播效果的角度,探究大学生群体间点赞行为的动机与传播效果,可挖掘点赞行为背后的深刻意义。With the widespread use of social network, the function named like become more and more popular, which has drawn a lot of voice of doubt at the same time. However, it is worth researching on what did like bring to social network, and how did the function influence our daily life. In this paper, researchers select the student of Southwest Jiaotong University as a case, and use observation, questionnaire, and interview to explore the motivation and the effect of using like from the perspective of effect of communication. In the end, researchers discover the significance behind the function.

关 键 词：点赞 行为动机 传播效果 

分 类 号：G206[文化科学—传播学]