万众云创新无边界特征及运作逻辑研究——以微信“众创”生态为例  

Study on the Boundaryless Character and Operational Logic of Public Cloud Innovation——Case Study Based on Wechat Crowd Innovation Ecosystem

作　　者：张玉明[1] 魏娇[1] 叶玲[1] 

机构地区：[1]山东大学管理学院,山东济南250100

出　　处：《科技进步与对策》2016年第18期12-18,共7页Science & Technology Progress and Policy

基　　金：国家社会科学基金重大项目(15ZDB157);山东大学文科数据库项目(HSSDB1503)

摘　　要：云创新与万众创新具有内在一致性,内涵基本相同,均要求组织边界模糊、内外部资源整合以及全方位、全时空、全社会、全要素创新。传统创新模式由于自有资源限制,研发周期长,很难快速取得创新成果;无边界的万众云创新模式可以整合企业内外部的无边界资源,将创新过程阶段化,充分利用创新主体的多重身份,实现产品快速创新。并且,万众云创新模式可以源源不断地吸引主体加入到产品创新和价值创造过程中来,形成利益导向机制、互动反馈机制和动态学习机制,打造稳定、交互和不断向前的云生态,微信"众创"生态的形成很好地体现了这一运作逻辑。Cloud innovation and public innovation are consistent with the similar concepts, both asking for blurry organizational boundary, integration of internal and external resources and innovations with all aspects, full time and space, the whole society and all elements, It＇s difficult to achieve innovations by means of traditional innovation model, because of limited resources and the long development period, while boundaryless public cloud innovation can speed up-via integrating internal and external resources, staging innovation process and full utilizing multiple identities of different subjects. In addition, public cloud innovation mode can attract more and more subjects to create a stable, interact and continuous cloud ecosystem,which is driven by benefit oriented mechanismj interactive feedback mechanism and the dynamic learning mechanism. Wechat crowd innovation ecosystem fully embodies the operational logic.

关 键 词：万众云创新 创新模式 无边界创新 运作逻辑 

分 类 号：F091.354[经济管理—政治经济学]