运动鞋设计的配色创意浅探——以耐克运动鞋为例  

THE COLOR OF THE CREATIVE DESIGN OF SPORTS SHOES——TAKING NIKE SPORTS SHOES AS AN EXAMPLE

作　　者：牟斌[1] 张继晓[1] 

机构地区：[1]北京林业大学艺术设计学院

出　　处：《设计》2016年第19期50-52,共3页Design

摘　　要：本文通过以耐克运动鞋为例进行案例的分析,将运动鞋设计的配色创意分为致敬经典、人文传统、追逐流行、多元跨界四种类型,从而得出运动鞋配色创意具有多样性、沿袭性、偶然性的特点。配色创意是运动鞋配色设计的重要环节,善于寻找并利用配色创意可以使运动鞋焕发出更多的魅力。This thesis takes Nike sports shoes as an example for case study to divide athletic shoes＇ design color into four kinds： classics, traditional types, humanistic traditions, chasing popularity and diversified kinds, and concluded that athletic shoes color creativity featured by diversities, inheritance and chances, Color creativity is an important part of sports color design. Good at finding and using the idea of color matching will make sports shoes endowed with more charm.

关 键 词：运动鞋设计 配色设计 配色创意 

分 类 号：TS943.74[轻工技术与工程—服装设计与工程]