群体品牌认证促进新塘牛仔服装产业发展研究  

Study on the Role of Group Brand Certification in Promoting Denim Garment Industry in Xintang

作　　者：万洁虹 刘彩霞 

机构地区：[1]广州市标准化研究院

出　　处：《标准科学》2016年第9期57-59,共3页Standard Science

摘　　要：通过分析新塘牛仔服装产业的现状及其存在的问题,本文讨论了通过对牛仔服装行业的企业进行品牌认证,打造出共享优质的牛仔服装企业群体品牌,塑造良好品牌形象,提升新塘镇牛仔服装企业市场竞争力,推动新塘牛仔产业走上品牌化战略道路,促进新塘牛仔服装产业的发展。By analyzing the current situation and existing problems of Xintang denim garment industry, this paper discusses the brand certification of enterprises in the jeans garment industry. Through the brand certification of enterprises, it creates the denim closing business group brand with good quality to establish a good brand image, enhance the market competitiveness of clothing enterprises in Xintang town of Guangzhou, promote its denim industry embarking on the road of brand strategy, which finally promotes the development of Xintang garment industry.

关 键 词：群体品牌 认证了牛仔服装产业 

分 类 号：F426.86[经济管理—产业经济]