旅游卫视系列纪录片问题分析与对策——以旅游栏目《行者》为例  

Problem Analysis of Travel Channel Documentary Series and Its Countermeasures—Taking Tourism Program “A Walker”as an Example

作　　者：郝丹娜[1,2] HAO Dan- na(Press Agency,Weinan Normal University,Weinan 714099, China China-Asean International College,Dhurakij Pundit University,Bangkok 10210, Thailand)

机构地区：[1]渭南师范学院报刊社,陕西渭南714099 [2]泰国博仁大学中国-东盟国际学院,泰国曼谷10210

出　　处：《渭南师范学院学报》2016年第19期93-97,共5页Journal of Weinan Normal University

基　　金：陕西省社科基金项目:新西部片崛起与陕西电影文化创意产业发展研究(12J025)

摘　　要：随着人们生活、消费水平的提高,旅游成为人们热衷的一项活动。旅游电视栏目针对人们日益增长的文化需求,以真人秀为形式,以纪录片的方式向观众呈现不同的地域风情及特色,以满足人们对不同层次旅游的需求。文章以《行者》栏目为例,通过研究栏目的定位、受众、内容及运作方式等方面来进一步探讨旅游卫视系列纪录片当前所暴露出的相关问题,提出树立旅游栏目的形象及品牌,突出旅游栏目的个性化,提高旅游栏目的服务性等对策,从而进一步探究旅游卫视未来的发展之路。With the development of people living standard in recent years, tourism becomes more and more popular. In order to meet the people5 s growing cultural needs and different level of tourism requirement,Travel TV program takes the form of reality show and presents the audience all kinds of regional？ customs in the form of documentary. Take the “A Walker”as an example, w,e can discuss current issues through studying the position of TV program, audience, content and modes of operation. We can put forward to some measures for promoting tourism section image and brand,personalizing tourism section and improving the service of tourism section. Furthermore, w,e can probe into the future development of the travel channel.

关 键 词：旅游卫视 旅游栏目 纪录片 《行者》 

分 类 号：J952[艺术—电影电视艺术]