WTA网球赛事的运营模式及影响力分析  

The Operation Mode of WTA Tennis Tournament and Analysis of Its Influence

作　　者：窦洁洁 袁广锋[1] Dou Jiejie Yuan Guangfeng(School of Physical Education, Fujian Normal University, Fuzhou, Fujian 350108)

机构地区：[1]福建师范大学体育科学学院,福建福州35010

出　　处：《绍兴文理学院学报》2016年第8期116-120,共5页Journal of Shaoxing University

摘　　要：采用文献资料法、对比分析法、逻辑分析法、数理统计法分析WTA网球巡回赛的诞生及发展历程,从"路线图"计划、"亚太计划""媒介平台多元化"多个角度阐述WTA网球赛事的商业运营模式.WTA网球巡回赛不仅能从票房、特许权销售、赛事产业链角度上给举办城市带来经济效益,还能从城市影响力、培训和传播城市精神角度带来社会效益,发展我国网球联赛应当以构建项目社会化为目标,宏观调控为导向,学习国外优秀商业模式,以此来促进我国网球联赛的快速发展,提高在世界上的影响力.Using literature review,contrastive analysis,logical analysis and mathematical statistics analysis,the present paper analyzes the birth and the development of the WTA tennis tournament,and elaborates on its commercial operation mode from the ＂road map＂plan,＂Asia-Pacific plan＂and ＂diversified media platform＂. Research shows that the WTA tennis tournament can not only produce economic benefit from the box office,franchise sales,event industry chains,but also bring social benefit from the influence of the city,related training and transmission of urban spirit. Finally,this paper maintains that the development of tennis league in China is to be targeted at the construction of socialized project,to be orientated toward macroeconomic regulation and control,to learn from superb foreign business operation modes,thus quickening the development of China＇s tennis league and its influence in the world.

关 键 词：网球 运营模式 发展分析 报告 

分 类 号：G845[文化科学—体育训练]