互联网思维下高校官方微信传播内容研究  

A Study on the Content of University's Wechat Subscription under the Internet Thinking Pattern

作　　者：赵麑[1] 王铿崎[2] 

机构地区：[1]华南师范大学,广东广州510000 [2]广东交通职业技术学院,广东广州510650

出　　处：《广东交通职业技术学院学报》2016年第1期49-52,共4页Journal of Guangdong Communication Polytechnic

基　　金：广东省高校共青团与青年工作研究重点资助项目"高校共青团社交媒体动员体系构建研究"(编号:2015A006);华南师范大学共青团青年工作研究课题"‘智慧团建’视角下广州高校共青团微信传播策略研究"

摘　　要：互联网给我们带来的不仅是单纯的技术,同时还有崭新的思维方式。文章在分析广州4所高校官方微信内容的基础上,通过挖掘其内容特点,建议运营微信公众平台时融合互联网思维:以用户为核心、注重用户体验和用户参与互动、善于以数据为基础,使新媒体在教育、服务、管理学生应用上更具亲和力、感召力且更加生动、合理。Internet brings us technology change, together with new ways of thinking. This essay, based on the analy- sis of the official Wechat subscriptions of four universities in Guangzhou, finds out the characteristics of the con- tents, andsuggests a new way to operate the Wechat. That is, to incorporate with Wechat with the intemet thinking by focusing on users＇experience and interaction, and making good use of user data. This would make the new media be more compatible and vivid in educating, serving as well as managing students.

关 键 词：互联网思维 高校官方微信 传播内容 

分 类 号：G206.2[文化科学—传播学]