基于“互联网+”的农业信息传播应用现状与发展趋势  

The Application Status and Development Trend of Agricultural Information Dissemination Based on "Internet+"

作　　者：张凌飞[1] 马文杰[1] 马德新[1] 

机构地区：[1]青岛农业大学动漫与传媒学院,山东青岛266109

出　　处：《农业网络信息》2016年第9期20-22,共3页Agriculture Network Information

基　　金：山东省重点研发计划项目(编号:2015GNC110033;2014GNC110019);山东省现代农业产业技术体系(编号:SDAIT-19-01);青岛市民生科技计划项目(编号:15-9-2-104-nsh;14-8-3-6-nsh;14-2-3-56-nsh);青岛农业大学应用型人才培养特色名校建设工程课程建设项目(编号:XYX2014003);青岛农业大学校级教学研究项目(编号:XJG2016012)

摘　　要：进入21世纪后,随着经济的发展和移动互联网的兴起,新的商业革命也在悄悄地茁壮成长,电子商务和互联网+思维已经渐渐融入国人的日常生活中。农村市场的潜在巨大发展潜力使得互联网+农业展现出蓬勃发展的势头。"互联网+"模式主导的农业信息传播方式已成为我国农业发展的现实需求,为其发展和运用迎来的前所未有的契机。本文从"互联网+"、农业传播、网络传播、农业网络传播存在的问题、基于"互联网+"的农业传播应用近况与发展趋向及建议进行分析。In the 21st century, with the development of economy and the rise of mobile Internet, the new commercial revolution has quietly grown, and e-commerce and the thinking of ＂Internet＋＂ has gradually integrated into people＇s daily life. Potentially huge development of rural market is has been making ＂Internet＋＂ agriculture thr/ving. The agricultural information dissemination with ＂ Internet＋＂ model based has become the practical needs of agricultural development, bringing an unprecedented opportunity for its development and application. This paper focused on the existing problems of ＂Internet＋ ＂, agricultural dissemination, network communication and agricultural network communication, and analyzed the status of ＂Internet＋＂ application and its development trend and recommendations.

关 键 词：互联网+ 农业信息 网络传播 发展趋势 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]