生鲜农产品电子商务模式创新研究  

Innovation of Fresh Agricultural Products E-commerce Mode

作　　者：郑开涛[1] 刘世洪[1] 聂秀萍[1] 陈涛[1] 

机构地区：[1]中国农业科学院农业信息研究所/农业部农业信息服务技术重点实验室,北京100081

出　　处：《农业展望》2016年第8期77-80,共4页Agricultural Outlook

基　　金：中国农业科学院科技创新工程(CAAS-ASTIP-201X-AII)

摘　　要：目前,中国生鲜农产品电子商务发展还不成熟,客单价和订单频率还不能抵过物流和损耗成本,盈利十分困难。通过对传统生鲜农产品电子商务模式的优缺点对比分析,提出了一种适合生鲜农产品电子商务发展的F2S2C模式。该模式能够最大限度地减少物流环节和流通损耗,保证生鲜农产品质量,降低成本,促进生产者和消费者利益双赢。The development of fresh agricultural products E-commerce is currently not mature in China.Per customer transaction and order frequency can＇t cover the cost of logistics and loss. So the fresh food E-commerce is extremely difficult to make a profit. By comparing the advantages and disadvantages of traditional fresh agricultural products E-commerce mode, we proposed a new mode named F2S2 C that was suitable for the development of fresh food E-commerce. The mode could minimize logistics chain and logistics loss, guarantee the quality of fresh agricultural products, reduce cost, and aim for a win-win situation between farmers and customers.

关 键 词：生鲜农产品 电子商务模式 创新 F2S2C 

分 类 号：F724.6[经济管理—产业经济] F323.7