微博视域下的粉丝文化传播  

Research on the Fans Culture Communication under the Microblogging Perspective

作　　者：黄婷婷[1] 宋琴琴[1] 

机构地区：[1]南京邮电大学传媒与艺术学院,江苏南京210009

出　　处：《编辑之友》2016年第10期50-52,58,共4页Editorial Friend

摘　　要：粉丝们借助微博平台对明星偶像进行重塑,通过多媒介融合传播的技术手段对偶像及其作品进行阐释和包装。微博粉丝与明星间形成了与现实社会关系相区别的"伪社会互动关系",近距离狂欢取代了远距离膜拜。参照"盗猎者"理论,粉丝们掠夺并整合明星各类支离破碎的文本信息,并采用转译、拼贴、挪用等各种方式对其进行解读与重构,将粉丝的追星行为转化为一种偶像制造的生产行为。在微博粉丝文化传播中,文化交往的中心难以维持固定的关系,粉丝间的交往结构发生着不断的塌陷、转移和重建,从而构建出一种新型的社交文化生态。Fans remodel pop stars on the microblogging platform. They interpret and package idols and their works through technical means of multi-media convergence. Microblogging fans and stars form ＂pseudo-social interaction＂ distinguished from the reality of social relations, while close-carnival replace the long-distance worship. Refer to ＂poachers＂ theory, fans plunder and integrate various types of fragmented text information of stars, translate and reconstruct them in various ways as interpretation, collage, and misappropriation, etc. The star chaser behaviors of fans transform into manufacturing act of iconic production, reflecting the spirit of second creation and deconstruction, thus giving new meaning to the text characteristics. In the microblogging fans communication, the center of cultural exchanges is difficult to maintain a fixed relationship, and the structure of interaction among fans experience continuous occurrence of collapse, transfer and reconstruction, in order to build a new type of social and cultural ecology.

关 键 词：微博 粉丝文化 盗猎者 虚拟社群 

分 类 号：G220[文化科学]