体育标语应用评价体系研究  

Research on the Evaluation System of Sports Slogans Application

作　　者：孙继龙[1] 

机构地区：[1]安徽师范大学体育学院,安徽芜湖241000

出　　处：《安徽师范大学学报（自然科学版）》2016年第5期479-484,共6页Journal of Anhui Normal University(Natural Science)

基　　金：国家社会科学基金项目(13BTY004)

摘　　要：体育标语应用于人类生活中的诸多领域,构建其评价体系也越发重要与必要.通过专家访谈、质性分析及逻辑分析等方法,对体育标语的评价体系的维度与指标的选取与确定进行探讨,分别从语言学、文化学、价值哲学和传播学建立体育标语的评价维度和指标体系,旨在对体育标语在应用过程中进行科学、客观及较全面的评价,以便更好地利用体育标语载体,促进我国体育事业的发展.Sports slogans are used in many fields of human life,so it has become increasingly important and necessary to build the evaluation system of them. With the methods of expert interviews,qualitative analysis and logical analysis,this paper discusses the dimensions of the evaluation system of sports slogans as well as the selection and determination of its indicators. The evaluation dimensions and indicators system of sports slogans,which are based on linguistics,culturology,value philosophy and mass communication,aim at making a scientific,objective and comprehensive evaluation of sports slogans application. This evaluation system is expected to make better use of the carrier of sports slogans and promote the development of physical culture and sports in our country.

关 键 词：体育标语 质性分析 评价体系 研究 

分 类 号：G808.2[文化科学—体育训练]