论体育新闻的精神品位与受众需求  

On the Spiritual Taste of Sports News and the Demand of the Audience

作　　者：杨博[1] 

机构地区：[1]周口师范学院体育学院,河南周口466000

出　　处：《湖北函授大学学报》2016年第18期87-88,共2页

摘　　要：本文以受众对体育新闻的精神品位的需求为基点,对体育新闻以及他的精神品位和受众者的需求进行逐步的研究和分析,在它们相互联系、相互影响的关系上表明,在当代社会,体育新闻要想发展,必须要满足受众者的需求。受众对体育新闻的需要,在本质上就是一种精神需要,提高体育新闻的精神品位,应该及时把握和满足受众占主导地位的需要,准确定位,以个性化、人性化的报道制作出体育新闻精品。通过研究体育新闻其精神品位与受众需求的基本含义以及它们之间的联系,总结出现代体育新闻的发展方向,改善体育新闻此目前的发展状况,希望国家能够制定出相关的政策增强其自身的发展力,进而促进体育新闻的良性发展。Needs of the audiences for sports news,is essentially a spiritual need,improving the mental quality of sports news,should grasp and meet the needs of audience＇s dominant,to create sports news reports of the high-quality goods with individuation and humanization. Through the study of sports news the spiritual grade and the basic meaning of audience demands and the contact between them,summed up the development direction of modern sports news,improved the current development situation of sports news,and hoped that the country would work out related policies to enhance the development of its own forces,and promote the healthy development of sports news.

关 键 词：体育新闻 精神品位 受众需求 影响 

分 类 号：G21[文化科学—新闻学]