双边市场下软件平台企业竞争策略研究  

Research on the Competitive Strategy of the Software Platform in the Two-sided Markets

作　　者：郑春梅[1] 陈志超[1] 赵晓男[1] 

机构地区：[1]北方工业大学经济管理学院,北京100144

出　　处：《经济问题》2016年第10期52-56,共5页On Economic Problems

基　　金：北京市教委科技创新服务能力建设-科研计划项目(SM201610009007)

摘　　要：近年来软件行业的发展势头越来越足,成为互联网经济中一个重要组成部分。基于双边市场理论,分析两个软件平台企业的竞争策略,以及用户方与开发商的行为对平台企业竞争策略的影响。研究结论为:当两个软件平台竞争软件使用者时,短期内会出现"囚徒困境",但经过长期的博弈,会出现趋同现象;企业遵循双边市场的特征,多收取一边用户的费用以补贴另外一边最终用户;不同的用户厌恶程度会影响平台企业对双边用户的定价;软件间存在的替代效应会影响平台企业对软件开发商的定价;软件平台企业的利润与用户的厌恶程度呈负相关关系。In recent years,software industry,developing more and more prosperously,becomes an important component of the Internet economy.This paper,based on the theory of two-sided market,analyses the competition strategy of the two software platforms and the effects of behaviors of users and developers on the two software platforms＇ competition strategy.The conclusions are as follows：when the two software platform are competing for software users,＂prisoner＇s dilemma＂will appear in the short term,but after a long-term game,convergence will appear; platforms following the characteristics of two-sided market,will charge more on one side while charge less on the other side; different users＇ aversion will influence the pricing on two-sided users by platforms; the substitution effect between software will influence the price on software developers by platforms; the profit of software platform has a negative correlation with users＇ aversion.

关 键 词：双边市场 软件平台 竞争策略 

分 类 号：F264.2[经济管理—国民经济]