基于位置服务的智能手机签到产品创新策略探索  

A Probe in Strategy Innovation of Registration Products on Smart Phones Based on Location Service

作　　者：张晴[1] 娄明[1] 

机构地区：[1]安徽工业大学艺术与设计学院,安徽马鞍山243002

出　　处：《安徽工业大学学报（社会科学版）》2015年第6期49-50,共2页Journal of Anhui University of Technology：Social Sciences

基　　金：安徽工业大学青年教师科研基金项目(QS201410)

摘　　要：智能手机签到产品提供的位置服务、社交服务、优惠服务以及娱乐服务存在用户规模小,服务效果和用户体验不佳,盈利困难等问题。应推动多种服务模式融合、深化新型签到技术应用、提高用户体验活跃化、扩展位置营收多元化,推动手机签到产品的发展。Location,social,preferential and entertainment service provided by registration products on smart phones are facing problems like small customer scale,poor service effects and users＇ experience,being difficult to make profits,etc.It is suggested that integration of multiple service modes be pushed forward,application of new registration technology be deepened,users＇ experience activation be promoted and multiplication of location service＇s profit making be expanded to drive forward the development of registration products on smart phones.

关 键 词：位置服务 智能手机 签到产品 服务模式 创新 

分 类 号：TN929.53[电子电信—通信与信息系统]