基于模型库的市场营销决策支持系统实现机制  

Marketing decision support system based on model library implementation mechanism

作　　者：刘非 

机构地区：[1]湖北省潜江市供电公司

出　　处：《自动化与仪器仪表》2016年第6期149-150,153,共3页Automation & Instrumentation

摘　　要：目前,市场营销工作有效展开,对企业的产品销售工作做出重要贡献,在一定程度上提升企业的经济效益。因企业在日常经营和营销活动中必须承担一系列风险,必须完善市场营销工作,制定最佳的市场营销规划和方法,尽可能降低企业营销风险。文中从市场营销系统的主要功能入手,采用面向对象的办法创建MMDSS系统的方法,并针对MMDSS中的数据库、模型库等系统展开设计,提出应用市场营销决策支持系统实例验证其可行性和可靠性。At present,marketing work effectively carried out that make important contributions to the enterprise product sales work. To a certain extent,it also improves enterprise economic benefits. In the daily operation of enterprises and marketing activities must take a series of risk. The enterprise must perfect the marketing work and to make the best marketing plan and method,as far as possible,to reduce the risk of enterprise marketing. Starting with the marketing system＇s main function,this paper adopts the method of object oriented to create MMDSS systems,and the introduction of the database,model base system for MMDSS design,and put forward the application of marketing decision support system to verify the feasibility and reliability.

关 键 词：模型库 市场营销决策支持系统 设计 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]