体育赛事对旅游目的地影响及其理论探析  

The Influence and Theoretical Analysis of Sports Events on Tourist Destination

作　　者：赵红娟[1] 姜健[2] 杨涛[3] 

机构地区：[1]西北政法大学体育部,西安710122 [2]西安体育学院社会体育与休闲体育系,西安710068 [3]西安体育学院体育经济与体育管理系,西安710068

出　　处：《西安体育学院学报》2016年第5期533-537,共5页Journal of Xi'an Physical Education University

基　　金：国家社会科学基金项目(12CTY021)

摘　　要：体育赛事对旅游目的地能够产生影响并与之融合,这种影响值得探讨并需在理论层面探析。对旅游目的地产生影响的体育赛事须具有一定的影响力,主要从体育赛事的级别、规模、特色3个方面考虑。体育赛事对旅游目的地影响从表象看主要包括提升旅游目的地知名度、丰富旅游目的地旅游产品、改善旅游目的地客源结构、促进旅游目的地基础设施建设、提高旅游目的地营销与管理水平、增进旅游目的地文化交流5个方面。这种影响不能仅停留于表象分析,需要运用科学的理论对这种影响关系进行深层探析。首先,应对体育赛事这一根本影响源进行探析,将其作为事件旅游是理论分析的入手点;其次,体育赛事作为旅游资源,可以从其自身的资源优势对旅游目的地带来的影响进行理论探析;第三,体育赛事的举办具有时空性特征,针对旅游目的地这一特定的空间范围,体育赛事对其的影响可以从时间维度,即所产生的前期效应、即时效应、滞后效应进行理论探析。Sports events can affect and be integrated with tourist destination, which is worth discussing and analyzing in theory. Sports events which can influence tourist destinations shall be influential, with levels, scales and features considered. Externally, the influence of sports events on tourist destinations mainly includes improving the fame of the place, enriching tourist products, perfecting types of tourists, promoting the construction of infrastructure, improving marketing and management and enhancing cultural communication. It＇ s not enough to analyze this kind of influence superficially. It takes scientific theory to make a deep analysis. Firstly, sports events, the basic influential source, shall be explored deeply, which is the starting point. Secondly, as tourist resources, sports events contain special advantages. The influence of these advantages shall be analyzed. Thirdly, the holding of sports events is connected with time and space. Tourist destination is a special space. The influence of sports events can be analyzed according to time, that＇ s, the effect before, during and after the events.

关 键 词：体育赛事 旅游目的地 影响 理论 探析 

分 类 号：G80-051[文化科学—运动人体科学]