新媒体环境下具有多目标导向性的信息细化模型研究——基于传染病模型  

Information Eliberation Model with Multiple Goal Orientation in the New Media:a Study Based on Epidemic Model

作　　者：张健[1] 李全喜[1] 赵丹[1] 张鹏[1] Zhang Jian Li Quanxi Zhao Dan Zhang Peng(School of Management, Jilin University, Changchun 130025)

机构地区：[1]吉林大学管理学院,长春130025

出　　处：《情报杂志》2016年第10期137-145,共9页Journal of Intelligence

摘　　要：[目的/意义]网民在新媒体环境下的信息细化存在障碍,为深化新媒体环境下信息细化理论研究提供新的视角,对从实践角度有效提高网民信息利用效率和创造力具有重要意义。[方法/过程]基于国内外学者的信息细化研究成果及相关理论,构建新媒体环境下具有多目标导向性的信息细化SEIVR模型,以新浪微博英国脱欧话题数据为基础,使用Matlab进行仿真实验对模型进行验证并分析目标导向权重变化对信息细化的影响。[结果/结论]实验结果验证了模型的有效性,分析表明我国网民信息细化水平偏低,应采取有效措施促进信息细化的深入发展。[ Purpose/Significance ] Obstacles of netizen＇s information elaboration exist in the new media environment. A new perspectiveis explored to help deepen the research on the information elaboration theory in the new media, which bears significant meanings for effec-tive promotion of efficiency and creativity during the process of information utilization by netizens in their practice. [ Method/Process]Based on the research results of information elaboration and relevant theories from home and abroad, this paper builds an information delib-eration model with multiple goal orientation in the new media, the SEIVR model. The data collected from the Sina Weibo on the topic ofBrexit are used in this model to test and analyze the influence of variation of weight of goal orientation on information elaboration via Mat-lab simulation. [ Result/Conclusion ] The results of simulation testify the effectiveness of multiple goal orientation in the new media, andindicate that proper measures should be taken to promote the information elaboration because of the relatively low level of information elab-oration of Chinese netizens.

关 键 词：新媒体 多目标导向 信息细化 SEIVR模型 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]