加快海南邮轮旅游新业态发展的探讨  

On Promoting the New Format of Cruise Tourism in Hainan

作　　者：王珏[1] 张玉秀[2] 

机构地区：[1]海南广播电视大学国际旅游学院,海南海口570208 [2]海南广播电视大学科研处,海南海口570208

出　　处：《南海学刊》2016年第3期113-118,共6页The Journal of South China Sea Studies

基　　金：海南省哲学社会科学规划课题(HNSK14-21)

摘　　要：邮轮旅游是旅游新业态。海南邮轮经济全产业链正在形成,邮轮旅游业态地域特色日渐凸显,邮轮旅游发展的保障条件日趋成熟。海南邮轮旅游在发展过程中不乏优势,但也存在产业链不完善,客源、资金、人才、政策瓶颈凸显等问题。海南要进一步创新旅游业态,需利用自身优势,弱化问题,逐渐丰富邮轮旅游航线产品,并通过整合其他旅游业态,借力相关政策开发"邮轮+"复合型产品。Cruise tourism is a new format in tourism industry. Hainan＇s cruise tourism chain is forming,its regional characteristic is distinct,and there are safeguarding conditions for the development,etc. Although Hainan has many advantages in developing the cruise tourism,it also has many problems,such as incomplete industrial chain,insufficient passengers,money,talents and policy bottlenecks,etc. To further the innovation,Hainan should utilize its advantages and reduce the disadvantages. For instance,it can increase product variety by expanding route,and develop ＂cruise ＋ ＂products by integrating other tourism products and making full use of the advantages and relevant policies.

关 键 词：邮轮旅游 新业态 航线产品 “邮轮+”复合型产品 

分 类 号：F592.7[经济管理—旅游管理]