我国儿童药物发展环境与市场分析  

Analysis of Development Environment and Market of Pediatric Drugs in China

作　　者：程谋 李其凤[2] 

机构地区：[1]广州标点医药信息股份有限公司,广东广州510062 [2]广州中医药大学科技园,广东广州510445

出　　处：《药学进展》2016年第9期653-664,共12页Progress in Pharmaceutical Sciences

摘　　要：我国儿童药物处于市场需求大、竞争小、政策利好的环境中,面临着前所未有的发展机遇。分析了我国儿童药物的发展环境和市场现状,并对儿童药物的市场开发策略给予了建议。Because of great market demand, less market competition and favorable policies, the industry of pediatric drugs have been faced with unprecedented opportunities for development. In this paper, the development environment and market of pediatric drugs in China were analyzed, and the marketing strategies for pediatric drugs were also proposed.

关 键 词：儿童药品 市场需求 政策扶持 开发策略 

分 类 号：R985[医药卫生—药品]