基于内容主体和涉及领域的微博文本特征对信息传播效果的差异分析  

Content Body and Correlative Field Based Analysis on Differences of Micro-blog Text Features' Effects to Information Dissemination

作　　者：张鹏威[1] 刘红丽[1] 张澄东 崔书航 俞丽娟[1] 

机构地区：[1]华东理工大学商学院,上海200237

出　　处：《情报探索》2016年第10期5-11,共7页Information Research

基　　金：华东理工大学大学生创新训练计划项目“微博网络中的信息传播效果影响因素及信息传播用户影响力特征分析”(项目编号:201410251081)研究成果之一

摘　　要：[目的/意义]提供识别微博文本特征新思路,对企业的产品推荐和监管部门的舆情监控提供更好的支持。[方法/过程]采用内容主体和涉及领域2个维度的分类方法来识别文本特征。通过搜集"社会""电视剧""体育"3类主题下的热门微博数据,实证分析文本特征对传播效果的差异。[结果/结论]不同主题下文本特征的分布不同;偏向娱乐话题类型主题的微博中加入观点内容能增强传播效果,而偏向公众话题类型主题则相反。[ Purpose/significance ] The paper is to provide a new thought for identifying micro-blog＇s text features, so as to support better for enterprise＇s product recommendations and regulatory department＇s public opinion monitoring. [Method/process]The paper uses a classification method with two dimensions of content body and correlative field to identify micro-blog＇s text features. The paper gathers data of popular miero-blog with three themes of society, teleplay and sports, and does an empirical analysis of the differences of text features＇ effect to dissemination. [Result/conclusion]The paper finds that distribution of text features is different aeross themes; the dissemination effeet of entertainment-biased themes will be enhanced when personal views are added, but the public-biased themes will be reverse.

关 键 词：微博文本特征 内容主体 涉及领域 信息传播效果 

分 类 号：G250.23[文化科学—图书馆学]