家庭旅馆电子商务研究——以厦门鼓浪屿为例  

Research on Family Hotel E-commerce——A Case Study of Gulangyu

作　　者：苏欣慰[1] 陈金华[2] 张新颖[2] SU Xin-wei CHEN Jin-hua ZHANG Xin-ying(Department of Foreign Languages ＆ Trade and Tourism,Liming Vocational University, Quanzhou 362000, Fujian, China Tourism College Huaqiao University, Quanzhou 362021, Fujian, China)

机构地区：[1]黎明职业大学外语外贸与旅游学院,福建泉州362000 [2]华侨大学旅游学院,福建泉州362021

出　　处：《山西师范大学学报（自然科学版）》2016年第3期58-63,共6页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：国家社科规划项目(10BGL048);福建省社科规划项目(2014B200);黎明职业大学教学改革研究专项项目(LJ201433)

摘　　要：本文采用调查法、文献研究法等科学方法,对鼓浪屿住店客人及在线商务网站分别进行访谈、归纳与整理.研究表明鼓浪屿家庭旅馆电子商务运行基本正常,发展潜力巨大,但同时也暴露出在线咨询速度慢、网站内容不全面、价格折扣低、网络营销模式单一等问题.在此基础上建议应完善在线网站的功能与建设,创新网络营销策略,改进营销模式,提供安全的电子支付环境,加大对电子商务人才的培养等措施.Using the survey, documentary research and other scientific methods, the hotel guests and online commerce sites in Gulangyu were interviewed, concluded and arranged, respectively. The result showed that the e-commerce of family hotels can be normally operated and has a great potential. However, some problems have also appeared, such as slow response to the online consultation, incomplete website contents, low discounts and monotonous online marketing and so on. Based on this case, some proposals including strengthening the function of online network, innovating the online marketing, improving the marketing mode, providing a secure platform for the online payments and cultivating e-commerce talents are put forword.

关 键 词：家庭旅馆 电子商务 鼓浪屿 

分 类 号：F719.2[经济管理—产业经济]