产业竞争情报视角下的国外风电装备制造标杆企业商业模式研究  

Studies on business model base on foreign benchmark manufacturers of wind turbines from the perspective of industry competitive intelligence

作　　者：陈峰[1] 

机构地区：[1]中国科学技术信息研究所,北京100038

出　　处：《高技术通讯》2016年第5期504-510,共7页Chinese High Technology Letters

基　　金：国家知识产权局专利战略推进工程(PS2016-014)资助项目

摘　　要：在产业竞争情报理论方法思想指导下,面向我国本土风电装备制造企业开展商业模式标杆学习的需要,遴选维斯塔斯等七个国外优秀风电装备制造企业,以这七家企业为标杆,研究其商业模式的关键内容和共性特点。通过目标公司官方网站、风能产业专业媒体、风能产业网站、专业咨询公司研究报告等公开信息渠道,以及参加风能展览会、与企业座谈并现场参观、访谈咨询风能专家等方法,完成了所用文献资料和数据信息的收集分析工作。详细介绍了维斯塔斯、苏司兰、恩那空三家代表性标杆企业商业模式的基本要点,归纳总结了维斯塔斯等七个国外风电装备制造标杆企业商业模式的发展趋势和共性特点。Under the guidance of industry competitive intelligence methodology, aim to provide the industry competitive intelligence products to meet the need of benchmarking in business model for native manufacturers of wind turbines of China, seven foreign benchmark manufacturers of wind turbines are selected. They are： Vestas Wind System A/ S, Gamesa Corporacion Tecnologica S. A. , GE wind, Nordex AG, Suzlon Energy Limited Company, Siemens AG and ENERCON GmbH. Take the seven companies as benchmark enterprises, this paper studies on their business model recently from the Perspective of Industry Competitive Intelligence. The newest data, facts and information a- bout target benchmark enterprises are collected from their websites, portal website, reports, papers, documents, visiting exhibitions, interviewing experts etc. , The main points in business model of three benchmark manufacturers- Vestas, Suzlon and ENERCON are introduced in detail. Common significant characteristics in business model of all seven foreign benchmark manufacturers are concluded in the end.

关 键 词：产业竞争情报 风电装备 商业模式 方法 案例 定标比超 

分 类 号：F416.61[经济管理—产业经济]