电视湘军未定天  

Risks and Opportunities of Hunan Satellite TV

作　　者：李原 

出　　处：《中国企业家》2016年第19期98-102,11,共5页China Entrepreneur

摘　　要：湖南卫视如今的表现是卷土重来还是回光返照？似乎还没到下定论的时候2016年初,可能足湖南卫视近年来最危险的时刻。在5月公布的＂52城2016年省级卫视第一季度收视率排名＂中,已经稳坐4年收视冠军的湖南卫视,排名下滑至第三名,收视率为0.317%,比2015年全年平均0.408%的收视率下降了34.2%。内部人心浮动了。By August 25,in the whole network,Hunan Satellite TV ranked the1 st for the whole day for 104 times,with a clear leading advantage.However,looking back to earlier this year,it was the most dangerous moment for Hunan Satellite TV when its rank sank to the 3rd.Hunan Satellite TV had ranked the 1st for 4years among all the provincial TVs.After half a year of transition,from being anxious to energetic,Hunan Satellite TV now seems to have drawn back attention from audience,a dangerous situation but with good result.However,it still needs time to examine how long the effect of this cardiac injection will last.

关 键 词：电视湘军 收视冠军 超级女声 去哪儿 《快乐大本营》 何炅 江苏卫视 浙江卫视 东方卫视 优酷 

分 类 号：G222.3[文化科学]