感性工学技术在鞋品创新设计中的运用  

Application of Kansei Engineering to Innovation Design in Footwear

作　　者：徐玲玲[1] 卢行芳[1] XU Ling-ling LU Xing-fang(Zhejiang Industry ＆ Trade Vocational College Technology, Wenzhou 325003, Chin)

机构地区：[1]浙江工贸职业技术学院,浙江温州325003

出　　处：《皮革科学与工程》2016年第5期63-67,共5页Leather Science and Engineering

摘　　要：消费者对产品感性需求逐渐占据主导地位,设计师如何更有效、更准确的把握消费者心理,并将消费者感性需求数字化,是当前产品感性设计研究的重点。本研究基于感性工学的理论和技术,研究消费者对鞋产品的感性需求,应用数量化理论和回归分析等分析方法,得到基于感性工学的鞋类产品感性设计方法。研究指出:鞋产品感性语义主要有经典-前卫、大众-个性、轻巧-厚重、简约-复杂等100对,最受消费者重视的有40对;对于不同的款式,消费者重视的感性语义不同;感性语义关联的设计要素主要有风格、造型、材料、结构等,最受消费者重视的是造型。Emotional needs are gradually playing a leading role for consumers. As a designer, the most important and urgent research project is how to grasp the psychology of consumers effectively and accurately, and how to hold on these emotional needs in recent product perceptual design. In this research, to obtain footwear design method based on emotional Kansei Engineering, consumer emotional demand for footwear products is studied based on Kansei engineering theory and technology, and the application of quantitative theory and regression analysis are used. This research has studied 100 pairs terms of shoes sensibility semantics, such as classical-avant-garde, popular-personality, lightweight- heavy, simplicity-complexity and so on. Among them, 40 pairs are mostly paid attention for consumers; consumers＇ emotional semantics are different for different styles; The main design elements of emotional semantic association are style, shape, material, structure, etc., most consumers highly pay close attention to the shape.

关 键 词：感性工学 鞋品 创新设计 

分 类 号：TS943.2[轻工技术与工程—服装设计与工程]