江西居民旅游休闲活动的影响机制及提升对策——基于地域文化视角  

The Influence Mechanism and Its Promotion Countermeasures of the Tourism and Leisure Activities of Jiangxi Residents Based on the Perspective of Regional Culture

作　　者：李志强[1] 李玲[2] LI Zhi-qiang Li Ling(Jiangxi Science and Technology Normal University, Nanchang 330038, P.R. Chin Jiangxi Vocational and Technical College of Trade and Industry, Nanchang 330038, P.R. Chin)

机构地区：[1]江西科技师范大学旅游学院,江西南昌330038 [2]江西工业贸易职业技术学院,江西南昌330038

出　　处：《江西科技师范大学学报》2016年第4期70-76,共7页Journal of Jiangxi Science & Technology Normal University

基　　金：2014年江西省教育厅高校人文社会科学研究项目"旅游强省建设背景下江西旅游休闲文化发展研究(项目编号:JC1449)"

摘　　要：悠久历史和特定区位为江西留下了独特的地域文化。江西地域文化主要包括山水文化、名人文化、书院文化、三名文化、红色文化、民俗文化等;其特点在精神层面表现为务实性和保守性,在物质层面表现为丰富性和原生性。本文分析了地域文化对江西居民旅游休闲活动方式、内容、时间、目的地等方面的影响,提出从以全域旅游思维,建设旅游休闲目的地;从旅游供给侧改革的视角,推出地域文化特色的休闲旅游产品;不断提升旅游休闲服务品质;加强对居民旅游休闲理念的引导等四个方面提升居民旅游休闲活动水平。the long history and the specific location of Jiangxi decide its unique regional culture. Jiangxi regional culture includes landscape culture, celebrity culture, academy culture of classic learning, red culture, and folk culture, etc. Its Characteristics in the spiritual level are pragmatic and conservative, while in the material level they are characterized by richness and primordial quality. This paper analyzed the influence of the regional culture on the way, content, time, and destination, etc, of tourism and leisure activities. It puts forward the tourism supply side reforms, the introduction of leisure tourism products with regional culture characteristics., and constant improvement of tourism and leisure services quality.

关 键 词：地域文化 江西居民 旅游休闲 

分 类 号：F592.7[经济管理—旅游管理]