中国当代大众文学的形态走向与规范创新  

Trend of Form and Innovation of Norm of the Chinese Contemporary Popular Literature

作　　者：徐亮红[1] 

机构地区：[1]安徽新华学院文化与新闻传播学院,安徽合肥230088

出　　处：《南通大学学报（社会科学版）》2016年第5期58-63,共6页Journal of Nantong University:Social Sciences Edition

基　　金：国家社会科学基金重大项目(12ZD003);安徽省教育厅人文社会科学重点项目(SK2015A670)

摘　　要：20世纪80年代是中国当代文学发展的重要节点。随着网络媒介的快速崛起,大众的阅读习惯也悄然改变,具体表现为传统图书文本的阅读率急剧下降,而浅阅读、功利阅读、时尚阅读盛行,古典文学和严肃文学在阅读市场上逐渐式微,以流行文学为代表的新兴大众文学得以呈现,主要体现为娱乐化通俗诗歌的小众、商业化时髦小说的主导以及网络化流行文学的狂欢等三种形态走向。三种文学消费转向促成了中国大众文学这一文学特质的形成:即从"作者中心"到"消费者主权"的创作模式转向、从精英文学限量发售向大众文学批发生产的营销模式转向及其从传统"异质化"图书文本向当下"便捷性"多元媒介的阅读模式转变。研究20世纪80年代以来中国大众文学形态及其发展趋向,是规范大众文学发展,促成雅俗文学共生共荣的重要路径。The 1980 s outstand as an important turning point of the development of Chinese contemporary popular literature.Along with the rapid development of online media, the reading habit of the mass has also been changed. The reading of traditional paper books has declined tremendously, while shallow reading, utilitarian reading and fashion reading has been prevailing.With the fast declination of classical literature and serious literature, the new mass literature like popular literature has outstood,with three trends of form, namely, a small group of amusing poems, a massive group of commercial and fashionable novels and a carnival of online popular literature. These three trends has promoted the formation of Chinese mass literature, that is, from ＂author-oriented＂ creation mode to ＂consumer sovereignty＂, from limited editions of elite literature to wholesale of mass literature,and from traditional ＂heterogeneity＂ paper books to ＂convenient＂ multi-media reading mode. The research on the form and tendency of Chinese popular literature in the 1980 s is an important approach to the normative development of popular literature and the co-existence and prosperity of classical and popular literature.

关 键 词：大众文化与大众文学 网络流行文学 消费文学时代 

分 类 号：I206.7[文学—中国文学]