汽车造型的用户感知偏好研究  

User Perceived Preference of Automobile Styling

作　　者：谭正棠 赵江洪[2] TAN Zheng-tang ZHAO Jiang-hong(State Key Laboratory of Advanced Design and Manufacture for Vehicle Body, Hunan University, Changsha 410082, China School of Design, Hunan University, Changsha 410082, China)

机构地区：[1]湖南大学汽车车身先进设计制造国家重点实验室,长沙410082 [2]湖南大学设计艺术学院,长沙410082

出　　处：《包装工程》2016年第20期9-13,共5页Packaging Engineering

基　　金：国家973科技计划(2010CB328001);国家自然科学基金项目(61402159;51605154);湖南省科技计划(2014GK3135);湖南省自然科学基金(2015JJ4015)

摘　　要：目的研究用户对于汽车设计方案的感知偏好,帮助设计师从用户对汽车造型感知偏好的角度来衡量备选方案。方法以湖南大学自主研发的电动汽车设计过程为研究案例,针对不同用户通过问卷调研的方法,研究其对汽车造型的感知偏好现象。结果缺乏造型设计知识的普通用户呈现出为单点式情感激活模式,而专家式用户表现为多点式情感激活模式。结论提出了用户的造型感知是一种有组织的关联表达过程,而感知偏好是由"感知中心"和"知觉联通"两个关键因素组成的。It aims to study the user＇s perceived preference of automobile design, and help designer to evaluate design scheme from user＇s perceived perception. Based on the case of electric vehicle styling design in Hunan University, a questionnaire survey is implemented to research user＇s perceived preference. Ordinary users that lack of knowledge about styling desigfi show a single point mapping relation when in emotional activation, but expert users who have the knowledge show a multi-point mapping relation instead. It proposes that user＇s perception on styling is an organized, associated process of expression, and the perceived preference is composed of two key factors ＂perception center＂ and ＂perception link＂.

关 键 词：汽车造型 感知偏好 情感激活 感知中心 知觉联通 

分 类 号：TB472[一般工业技术—工业设计]