网络商品交易平台信用评价指标体系研究  

Research on the Credit Evaluation Index System of the Network Commodity Trading Platform

作　　者：季晶[1] 吴清烈[1] 

机构地区：[1]东南大学,南京211189

出　　处：《科技与经济》2016年第5期50-54,共5页Science & Technology and Economy

基　　金：江苏省高校哲学与社会科学重点项目--"江苏网络经济发展现状与对策研究"(项目编号:2013ZDIXM017;项目负责人:吴清烈)成果之一

摘　　要：针对网络商品交易平台信用评价开展研究,在对网络商品交易平台信用影响因素进行分析的基础上提出网络商品交易平台信用评价要素,并将评价要素细分为具体的评价指标,最终构建出具有三级指标结构的网络商品交易平台信用评价指标体系。基于AHP模糊综合评价法计算网络商品交易平台的信用分值,最终得出的信用分值更能真实地反映网络商品交易平台的信用状况。Research is conducted on the credit evaluation of the network commodity trading platform,credit evaluation elements are put forward on the basis of the analysis of network commodity trading platform credit factors,and the evaluation elements are refined into specific evaluation indicators,thereby a credit evaluation index system of network commodity trading platform with three-level index structure is built. Credit scores of network commodity trading platform are calculated based on AHP fuzzy comprehensive evaluation method,the final calculated credit score can more truly reflect the credit status of the network commodity trading platform.

关 键 词：信用评价 评价指标体系 网络商品交易平台 

分 类 号：F724.6[经济管理—产业经济] F203