美国高校大型体育场馆的建设与运营  

Construction and Operation of Large Stadiums in American Universities

作　　者：何斌[1] 席玉宝[1] 王郓[2] 卢文云[3] 

机构地区：[1]安徽师范大学体育学院,安徽合肥241000 [2]武汉体育学院体育教育学院,湖北武汉430079 [3]西华师范大学体育学院,四川南充637009

出　　处：《武汉体育学院学报》2016年第10期58-64,共7页Journal of Wuhan Sports University

基　　金：教育部人文社会科学研究规化基金项目(13YJA890009)

摘　　要：采用文献资料、实地调查、专家访谈和比较分析等方法,对美国高校大型体育场馆的建设与运营进行分析,探究其运行的状况与机制,以期为我国高校大型体育场馆的管理提供借鉴及启示。研究发现:体育价值认同和市场需求是促进美国高校大型体育场馆发展的内、外部推动力;完整的产业链为大型体育场馆提供了良好的运营环境;富有远见的规划、民间资本投入为主的融资和商业化的运营三位一体,自成系统,提高了场馆运作的效率;大型体育场馆与赛事相依相存,以赛为主的的融合式开发模式既彰显了大型体育场馆的主体功能,又拓宽了收益渠道,实现了经济效益与社会效益的双赢。Though literature study,field investigation,expert interview and comparative analysis,the construction and operation of large stadiums of American universities was explored in order to provide reference for the management of large stadiums of Chinese universities.For the American universities,sports value identity and market demand were internal and external drives to promote the development of large stadiums.The complete industry chain provided a good environment for the operation of large stadiums.The planning with visions,the financing based on the private capital investment and the commercial operation ensured the efficiency of the stadiums.Large stadium and sports events were inseparable.The diversified development pattern emphasizing the hosting of sports competitions not only yielded the core function of large stadiums,but also broadened the revenue channels,and realized unification of the economic benefits and the social benefits.

关 键 词：大型体育场馆 建设 运营 体育产业 美国 

分 类 号：G80-05[文化科学—运动人体科学]