产业转型中的大众出版盈利模式的优化  

Optimization of the Profit Model of the Public Publishing Industry in the Industrial Transformation

作　　者：王丙炎[1] 张卫[1] 

机构地区：[1]湘潭大学公共管理学院,湖南湘潭10530

出　　处：《武汉职业技术学院学报》2016年第5期69-71,85,共4页Journal of Wuhan Polytechnic

摘　　要：我国数字出版产业日渐兴盛,出版产业转型势在必行。对比专业出版和教育出版,大众出版在数字出版方面较为落后。结合我国大众出版在数字化转型中的实际情况,分析发现我国大众出版盈利模式存在问题,需从内容挖掘、统一定价、平台建设、整合产业链等方面进行优化。China＇s digital publishing industry is booming, publishing industry transformation is imperative. Com-pared to professional publishing and educational publishing, mass publishing is lagging behind in digital publishing. Ac-cording to the actual situation of digital publishing in China, it is found that there are some problems in the profit mod-el of public publishing, which need to be optimized from the aspects of content mining, unified pricing, platform con-struction and integration of industrial chain.

关 键 词：大众出版 数字出版 盈利模式 产业链优化 

分 类 号：G239.22[文化科学]