成都国际赛马主题旅游空间的发展研究——基于迪拜迈丹赛马的启示与思考  

Development of Chengdu International Horseracing Theme Tourism——Based on the Model of Dubai Meydan Racecourse

作　　者：李要南[1] 杨蒙蒙[2] 

机构地区：[1]武汉商学院体育学院,湖北武汉430056 [2]天津体育学院,天津300381

出　　处：《湖北体育科技》2016年第9期759-763,共5页Hubei Sports Science

摘　　要：基于迪拜迈丹赛马场的发展经验,运用实地考察、参加记者招待会、文献资料等方法对成都温江赛马主题旅游空间进行研究分析。发现成都赛马旅游空间存在问题有:赛事举办方对赛马赛事的宣传力度不足;未组建专业的赛事组织管理团队;赛马场没有固定的年赛事周期;国内赛马、骑师不能参与成都迪拜世界杯的竞逐感到遗憾。建议:通过新闻媒体等方式加大赛马赛事的宣传,努力提高赛马赛事的知名度;借助明星效应来提高旅游目的地和赛马赛事的影响力;加强赛马场的科学化、现代化管理;政府做好引导作用,开展慈善公益性马彩。The study, with the method of field visit, press conferences and literature review, bases its research on the development experience of Dubai Meydan Racecourse, to explore and analysis the racing theme tourism space of Chengdu Wenjiang. It holds that its development has the following problems including the insufficient publicity of the racing games; not a professional event organization and management team; Racetrack without a settled year event cycle; Domestic horse and jockey for Dubai World Cup regret can＇t participate in Chengdu, etc. The suggestions are accordingly offered in this paper： through the news to increase the propaganda of horseracing event; With the help of a star to improve the influence of the tourist destination and horse racing events; To strengthen the scientific, modern racetracks management; to conduct charitable public welfare of the horse lottery,etc.

关 键 词：赛马 成都金马国际体育城 旅游空间 迪拜迈丹赛马场 

分 类 号：G80-05[文化科学—运动人体科学]