我国数字出版产业发展现状及策略分析  

Analysis on China's Digital Publishing Industry Development Status and Strategy

作　　者：高平亮[1] GAO Ping-liang(Editorial Department of Journal, Inner Mongolia University of Finance and Economics, Hohhot 010070, China)

机构地区：[1]内蒙古财经大学学报编辑部,内蒙古呼和浩特010070

出　　处：《财经理论研究》2016年第5期83-89,共7页Journal of Finance and Economics Theory

基　　金：内蒙古自治区高等学校科学研究项目(NJMZ05);内蒙古财经大学校级教育教学项目(JXYB1625)

摘　　要：相对于传统的出版模式来说,数字出版模式具有更大的优势,数字出版不只使出版刊物的内容和形式得到了丰富,同时也是消费者的消费观念与出版刊物的生产方式得到了改善,同时这也确定了传统出版的发展方向。除此之外,由于我国的数字出版在近年来得到了很大的发展,因此数字出版的产业链逐渐形成,但是同时也有许多问题在这过程中显现出来,因此各行业需要积极地提升自身的竞争力。Compared to the traditional publishing model, digital publishing model has more advantages, digital publishing is not only enriched the content and form of publishing journals, consumer attitudes and publications is also a consumer mode of production has been improved, and it also determines the direction of development of tra- ditional publishing. In addition, because of China~ digital publishing has been greatly developed in recent years, the digital publishing industry chain gradually formed, but there are also many problems appeared in the process, so the industry needs to actively improve their competitiveness.

关 键 词：数字出版 产业链 策略 

分 类 号：G23[文化科学]