鲜活水产品双渠道供应链定价与新鲜度研究  

Pricing and Fresh Degree of the Dual Channel Supply Chain of Fresh Aquatic Products

作　　者：高谦[1] 

机构地区：[1]烟台大学文经学院,山东烟台264005

出　　处：《鲁东大学学报（自然科学版）》2016年第4期312-317,共6页Journal of Ludong University:Natural Science Edition

基　　金：国家自然科学基金(71001025);教育部人文社会科学研究一般项目(10YJCZH204)

摘　　要：构建了一个鲜活水产品的双渠道供应链模型,建立了集中决策和分散决策下的决策模型,并通过分析水产品的销售价格和新鲜程度间的关系,发现集中决策模型的销售价格和新鲜程度均高于分散决策.最后通过数值算例分析验证了结论.A dual channel supply chain model of fresh aquatic products was constructed,the centralized and decentralized decision models were established,and through the analysis of the relationship between the sales price of aquatic products and the fresh degree,the fact was found that the sales price and freshness of the centralized decision- making model are higher than those of the dispersed decision model. The conclusion was verified by means of numerical analysis.

关 键 词：双渠道供应链 鲜活水产品 决策模型 价格 新鲜程度 

分 类 号：O212.5[理学—概率论与数理统计]