信任经济下微商运营模式的探讨  

Discussion on the Operation Mode of Micro Business in Trust Economy

作　　者：王乐鹏[1] 李春丽[1] 王颖[1] 

机构地区：[1]上海电力学院经济与管理学院,上海200090

出　　处：《科技广场》2016年第8期111-114,共4页Science Mosaic

摘　　要：微商是在社会化媒体上开展商业活动的总称,其开展商业交易的核心问题是信任。本文描述了信任经济的概念、信任经济下微商的主要特征,探讨了微商的主要运营模式,提出了微商的基本框架模型,认为微商大有可为。Micro business is such business activities that carry out in the social media, the core problem of which is trust. The paper describes the concept of trust economy and the main characteristics of micro business. The paper discusses the main operating mode and proposes a basic framework model for micro business which is considered promising.

关 键 词：微商 信任 运营模式 

分 类 号：F724.6[经济管理—产业经济]