基于销售努力影响的三级供应链协调研究  

Research on the Coordination of Three-level Supply Chain Based on Sales Effort

作　　者：丛娇娇[1] 王红春[1] 

机构地区：[1]北京建筑大学经济管理与工程学院,北京100044

出　　处：《价值工程》2016年第25期93-95,共3页Value Engineering

基　　金：国家自然科学基金基于大数据的供应链协同机制研究61472027;审批机构:国家自然科学基金委员会

摘　　要：在二级供应链协调研究基础上,关于市场需求随机下的三级供应链协调研究越来越多,但需求受多个因素影响,如价格、促销努力程度等。本文考虑销售努力水平对需求的影响,研究由制造商、批发商和零售商构成的三级供应链协调问题。首先建立了两步收费契约和回购契约联合下三级供应链契约模型,并且零售商承担全部的努力成本,但此时三级供应链无法实现协调。然后考虑制造商、批发商和零售商共同承担努力成本,进而给出了联合契约下三级供应链实现协调的方案。最后通过数值分析进行了相关结论验证。On the basis of the coordination of the two-level supply chain, the research on the coordination of the three-level supply chain under stochastic demand is more and more. But demand is influenced by multiple factors, such as price, promotion effort. This paper considers the impact of the level of sales effort on demand, and studies the coordination of the three-level supply chain consisting of manufacturers, wholesalers and retailers. At first, we establish the three-level supply chain contract model under the two-part tariff contract and the buy-back contract, and the retailer bears all the effort cost. But at this time, the three-level supply chain can not achieve coordination. Then we consider the manufacturers, wholesalers and retailers to bear the cost of effort, and then give the conditions for the realization of the three-level supply chain coordination. Finally, the relevant conclusions are verified by numerical examples.

关 键 词：三级供应链 努力水平 协调 两步收费契约 回购契约 

分 类 号：F252[经济管理—国民经济]