基于SWOT分析的云台山旅游发展对策探讨  

A Study of SWOT-Based Countermeasures of Tourism Development in Yuntai Mountain

作　　者：张锦[1,2] 

机构地区：[1]河南工程学院国际教育学院,河南郑州451191 [2]西北师范大学旅游学院,甘肃兰州730070

出　　处：《江苏商论》2016年第11期53-55,共3页Jiangsu Commercial Forum

基　　金：河南省社科联;河南省经团联调研课题(编号:SKL-2016-3607);"万名旅游英才计划"2016年度研究型英才培养项目(编号:199)

摘　　要：云台山作为焦作市山水旅游发展的典型代表,其旅游资源丰富,但是在发展的过程中也存在一些问题。本文采用SWOT分析方法,分别从云台山旅游的优势、劣势、机遇和挑战四个方面进行分析,并在此基础上,对云台山旅游发展提出相关的对策,旨在为云台山的可持续发展提供理论依据。As a typical representative of landscape tourism in Jiaozuo city, Yuntai Mountain is endowed with tourist resources, but there are still some problems in the process of development. ＂SWOT＂ analysis method was adopted in this paper, analyzing Yuntai mountain tourism from the follo-wing aspects, namely superiority,inferiority,opportunities and challenges, and then the correspond-ing developmental strategies are put forward, aiming to provide theoretical basis for sustainable development of Yuntai Mountain.

关 键 词：旅游 云台山 SWOT分析 

分 类 号：F590[经济管理—旅游管理]