体育组织文化传播网络建设的动因与路径  

Motivationfor and Path of Building Communication Networks of Sports Organization Culture

作　　者：董进[1] 

机构地区：[1]南京工程学院体育部,江苏南京211167

出　　处：《南京工程学院学报（社会科学版）》2016年第3期93-97,共5页Journal of Nanjing Institute of Technology：Social Science Edition

基　　金：南京工程学院校级高等教育研究课题(2014YB26)

摘　　要：传播网络建设是体育组织文化建设的基本内容和根本路径。传播网络的内容架构和运行效率对于体育组织文化建设的现实绩效有决定性影响。正式传播网络与非正式传播网络互相联系和互相作用,共同构成了体育组织文化传播网络。因此,要建设优秀的体育组织文化,必须准确把握不同传播网络形式的优缺点和适应性,构建高效的组织文化传播网络。The construction of communication network is the basic content and path of sports organization culture construction. The framework and efficiency of communications network play a decisive role in the actual performance of sports organization culture. Formal and non-formal communications networks are intertwined with each other. An accurate understanding of merits, demerits and adaptability of different communications modes is critical for building efficient networks for communicating organization culture, aimed at constructing a good sports organization culture.

关 键 词：体育组织文化 传播 传播网络 

分 类 号：G812.4[文化科学—体育学]