基于规范激活理论节能行为影响因素研究  

Research on affecting factors of energy saving behavior based on norm activation model

作　　者：吕荣胜[1,2] 卢会宁 洪帅[2] 

机构地区：[1]天津理工大学管理学院,天津300384 [2]天津大学管理与经济学部,天津300072

出　　处：《干旱区资源与环境》2016年第9期14-18,共5页Journal of Arid Land Resources and Environment

基　　金：国家社科基金一般项目(编号:15BGL013)资助

摘　　要：将节能落实到日常生活中,是促进节能目标实现的必然要求。基于规范激活理论对个人的节能行为影响因素进行研究,并依据我国情境特点增加自我效能、社会约束和行为约束三个变量扩展模型。通过建立结构方程模型进行分析得到以下结果。不节能危害后果认知、责任归结和自我效能对节能个人规范有正向影响;不节能危害后果认知对责任归结有正向影响;节能个人规范和自我效能对节能行为有正向影响;社会约束正向调节节能个人规范对节能行为的影响,行为约束负向调节节能个人规范对节能行为的影响。研究可为促进节能行为提供政策性指导。To achieve energy saving goals it is necessary to implement energy saving behaviors. This research is based on norm activation model to study energy saving behavior. To make our study more suitable for our country we add three variables of self - efficacy, social constraints and behavioral constraints to extend the model. We analyzed 637 questionnaires based on the structural equation model and obtained the following results. The awareness of not doing energy saving behaviors/ negative consequences, ascription of responsibility and self - efficacy had positive impact on personal norm. The awareness of consequence had positive impact on ascription of responsibility. The personal norm of energy saving and self efficacy had positive impact on energy saving behaviors. The social constraints positively moderated the effect of personal norm on energy saving behavior. The behavioral constraints negatively moderated the effect of personal norm on energy saving behavior. The results can provide a theoretical support.

关 键 词：规范激活理论 节能行为 个人规范 影响因素 

分 类 号：F206[经济管理—国民经济]