体育健身娱乐市场社会化治理的现状、挑战及其完善  

The Status,Challenges and Improvements of Social Governance in Sports Body-building and Recreation Market

作　　者：童志坚[1,2] 袁古洁[2] 

机构地区：[1]广东科学技术职业学院,广东珠海519090 [2]华南师范大学,广东广州510006

出　　处：《体育科学》2016年第10期87-96,F0003,共11页China Sport Science

摘　　要：随着体育健身娱乐市场的快速发展,单纯依靠政府的管理与完全依靠市场自发调节都有其局限性,引入社会主体参与市场治理有其现实的必要性。我国已有一些规范的体育社会组织、市场经营主体、社会公众等参与体育健身娱乐市场治理的法规,各类社会主体也能够积极参与到市场治理当中,政府与社会主体的合作治理也在逐步推进。与此同时,我国体育健身娱乐市场社会治理也存在着社会主体发展滞后,参与治理缺乏完善的法律保障,政府与社会合作治理存在诸多挑战,缺乏对社会主体参与治理的评估等问题。为了更好发挥社会主体在体育健身娱乐市场治理中的作用,有必要针对这些问题,采取相应措施,具体如强化政府与社会主体的合作治理,加大社会主体的培育力度,加强社会主体参与市场治理的保障立法,建立体育健身娱乐市场社会治理评估体系等。With the rapid development of sports body-building and recreation market,both of merely relying on government management and market spontaneous adjustment has its limitations.Therefore,it is the inevitable choice to introduce social forces to participate in market governance.The social subjects which participate in the governance of sports body-building and recreation market,include sports social organizations,market operation subject,and the social public,and so on.China already had some legislation to regulate the governance of social subject,all kinds of social subject are able to actively participate in the governance of sports bodybuilding and recreation market,and the cooperative governance between government and the social subject is also gradually improvement.But at the same time,there are still some problems in the governance of social subject,such as,the lag of social subject development,inadequate legislative protection of social subject＇s participation,problems in collaborative governance between government and social subject,and lack of governance evaluation system,and so on.In order to make social subject play its role better in sports body-building and recreation market＇s governance,it is necessary to take some series measures：to enhance cooperative governance between government and social subject,to reinforce the cultivation of social subject,to strengthen the safeguard legislation of social subject＇s attending of governance,to establish the evaluation system for the social subject participating the governance of sports body-building and recreation market,and so on.

关 键 词：体育 健身娱乐 市场 治理 完善 

分 类 号：G80-05[文化科学—运动人体科学]