新形势下造船用钢板市场开发与营销策略  

Marketing Development and Strategy for Ship Plate in New Situation

作　　者：唐学生 

机构地区：[1]山东钢铁股份有限公司营销总公司,山东济南250101

出　　处：《山东冶金》2016年第5期63-64,共2页Shandong Metallurgy

摘　　要：分析了我国造船行业所处的复杂环境以及造船用钢板的生产和需求情况;阐述了以"集团结盟、加工配送、定制配送、联合开发"为代表的四大营销模式;提出了寻求战略合作、创新合作模式、优化品种结构等营销策略。Analysis on the complex environment of China shipbuilding industry, the production and demand situation for ship plate was made. The four major marketing models of group alignment, processing and distribution, custom distribution and joint development has been discussed. The marketing strategy of ＂seeking the strategic cooperation, innovating the cooperation mode and optimizing the variety structure＂ was proposed.

关 键 词：造船用钢板 营销模式 需求分析 营销策略 

分 类 号：F426[经济管理—产业经济]