社会化媒体语境下地方传统党报影响力的提升与再造——以《厦门日报》微信公众平台为例  

An Empirical Study on the Upgrading and Reconstruction of Local Traditional Newspaper Influence in the Context of Social Media——Taking "Xiamen Daily" Micro-channel Public Platform as an Example

作　　者：王燕星[1] 

机构地区：[1]闽江学院中文系,福建福州350108

出　　处：《绵阳师范学院学报》2016年第10期104-109,共6页Journal of Mianyang Teachers＇ College

摘　　要：随着新媒体话语地位在传播场域中逐渐增强,传统纸媒的生存遇到了前所未有的严峻挑战。通过有效融合传统纸媒与新媒体来增强传统纸媒的生命力,应该是传统纸媒发展的必然趋势。随着微信用户数量猛增,传统纸媒纷纷将融合重心转移至微信公众号。作为国家重要舆论阵地的党报,也尝试利用该平台,创设主流舆论场。本文选取了运营上比较有实效的厦门日报微信公众平台作为研究对象,力求总结出地方党报微信公众平台在传播内容、表达方式、传播效果等维度上的特点,希望能够给地方传统党报与新媒体融合路径的探索上提供些许借鉴。With new media discourse status in communication field gradually increased, the survival of the traditional paper media met an unprecedented severe challenge. Through the effective integration of traditional media and new media to enhance the vitality of the traditional paper media, should be the inevitable trend of the development of traditional paper media. With the number of micro channel users soared, traditional media have to merge the focus to the public micro channel. As a national important position of public opinion of the party, is also trying to use the platform to create the mainstream public opinion field. This paper selects Xiamen daily micro channel public platform as the research object, and strive to summarize the features of the contents and expression methods and effect in the local party newspaper micro channel public platform. I hope to provide some reference to exploration of local traditional party newspaper and new media.

关 键 词：社会化媒体 微信公众平台 党报影响力 

分 类 号：G20[文化科学—传播学]