基于因子分析的少数民族村寨旅游商业化感知研究——以西江千户苗寨为例  

Tourist Perception of Commercialization on Village Tours in Ethnic Minority Heritage Tourism Destinations: A Factor Analysis and A Case Study

作　　者：申鹏鹏[1] 

机构地区：[1]南京师范大学地理科学学院,南京210023

出　　处：《无锡商业职业技术学院学报》2016年第5期26-31,共6页Journal of Wuxi Vocational Institute of Commerce

基　　金：国家自然科学基金青年项目(41501148)

摘　　要：基于少数民族村寨旅游商业化感知研究视角,以西江千户苗寨为案例样本,通过实证研究方法对少数民族村寨旅游商业化感知进行探索。结果表明,少数民族村寨开发中要把其原真性放在首位,要突出其体验性。在数据整理出的五个公因子基础上划分三个族群,得出综合评价模型,希望在此研究基础上为以后的少数民族村寨旅游研究提供借鉴。More and more tourists go on village tours in ethnic minority heritage tourism destinations, therefore, taking Xijiang Miao Village tour as a research sample, this paper does an empirical research into their percep- tion of commercialization. The research shows that authenticity should be put in the first place in the develop- ment of ethnic minority villages; tourist experience should be highlighted;Xijiang Miao Village has been divided into three ethnic groups based on five common factors and a comprehensive evaluation model has been ob- tained. This study can provide references not only for future researches into the same topic, but also for com- parative studies of ancient towns of regions south of the Yangtze River and ethnic minority towns, and of their internal mechanisms.

关 键 词：商业化 感知价值 因子分析 

分 类 号：F590.75[经济管理—旅游管理]