城市品牌建设研究综述  

Review on the Research of City Brand Building

作　　者：杨礼茂[1] 程晓珂 李文静[1] YANG Li-mao CHENG Xiao-ke LI Wen-jing(Faculty of Business, Hubei University, Wuhan 430062, Chin)

机构地区：[1]湖北大学商学院,武汉430062

出　　处：《价值工程》2016年第28期229-234,共6页Value Engineering

基　　金：湖北省教育厅人文社会科学研究重点项目;"企业品牌竞争力的强度测量;作用机理与消费者品牌选择研究"(项目编号:13d006)的部分成果

摘　　要：城市品牌建设作为时下热门话题,受到城市管理者的极大关注,如何通过城市品牌传递城市价值,提高城市竞争力,成为政府、媒体、学界共同探讨的话题。本文通过对国内外有关城市品牌建设研究成果的整理和分析,从城市品牌的概念界定、城市品牌构成、城市品牌定位、城市品牌传播、城市品牌综合评价和建设实践等六个方面进行文献综述研究,为我国城市品牌建设提供理论参考。City brand building as a hot topic nowadays, by the great concern of city managers, how to pass the city value through the city brand, enhance the competitiveness of the city, becomes the topic discussed by government, media, academic community together. Through the collation and analysis of the domestic and foreign related research results of city brand building, from six aspects of the definition of concept of city brand, structure of city brand, positioning of city brand, spread of city brand, comprehensive evaluation and construction practice of city brand, this paper makes a literature review research to provide theoretical reference for China＇s city brand construction.

关 键 词：城市品牌 建设 定位 传播 评价 

分 类 号：F290[经济管理—国民经济]